For 25 years Audi have made quattro for their cars, and now they’ve made the car for quattro – the Audi Q7.
Our task was to encourage potential buyers to book a test drive, by creating a highly engaging Q7 brand experience. The potential buyers were all people from Audi’s database who had expressed an interest in Q7 in the past.
360 exterior view of car
We created the Audi Q7 CD-ROM. This was a first for Audi.
The CD-ROM is personalised for each and offers users an engaging and interactive experience, telling you everything you need to know about the new car. It offers rich interactive zones both inside and outside of the car: you can navigate around a 3D version of the Q7, with key product features highlighted. It also features content from Audi Channel; downloads for your mobile phone and computer and the opportunity to find out more about Audi.
Once you’re inspired enough to book a test drive, there’s no need to fill out any boring data capture forms. If you’re already online, all you need to do is click a button and it’s booked. If you’re not online, you’re asked to connect to book and to experience the full impact of the CD-ROM.
The added benefit for Audi is that this piece of work is entirely trackable. We’re not just measuring test drive requests and click-throughs to the website, but also tracking how people interact with each section (i.e. what content is most compelling), and how long they spend in each area.
360 hotspot detail
360 interior view of car
Mobile brochure download
