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Another LOVELY Poke client, infact you couldn’t get more lovely!
I sadly didn’t get to build this project but worked with the team to get approval on the IA, content and design templates – and I have to say it looks great.
Another simple CMS site for the Household boys and girls to manage updating with their amazing work.
www.household-design.com – homepage
www.household-design.com – client gallery
Again at Poke I worked with Orange to revamp their “60 Second of Fame” site for the 2007 BAFTA competition. The site was updated with content and repurposed for the 2007 launch.
Orange BAFTA – 60 Seconds of Fame homepage
The Orange website was updated with all Orange 2007 BAFTA activity – 60 Sec of Fame Competition, The BAFTA Orange Rising Star Award and live footage of Red Carpet Myleen Klass interviews (from the BAFTA night).
Orange website – BAFTA homepage
A social networking campaign also spread the word to voters for Orange Rising Star & 60 Seconds film winners. It included competition content, take-overs and quizes on You Tube, Beebo, Facebook etc.
Whilst working with Poke I had the great pleasure to work with Covent Garden London, to build a CMS site to support their 2007 Christmas Deluxe extravaganza!
The site promoted Christmasy events and retailers specials in effort to get punters down to the Christmas markets during December.
The CMS was simple enough for Covent Garden Marketing staff to update themselves, whilst the design was also rather lovely.
www.christmas-deluxe.co.uk – homepage
www.christmas-deluxe.co.uk – event page
I contracted at Wunderman to lead the creative development of the new dot.com platform & e-commerce interface. A huge and incredibly complex project, with a multi-million € budget, co-ordinating over 50+ stakeholders (multi-agency & client side teams)
My role as Project Director was to lead creative workstreams: UXP and design, whilst co-ordinating technical agencies for delivery and interfacing with clients & stakeholders.
Client & project teams were global located from Kansas to Germany to London, I regularly travelled to Germany for meetings & presentations.
The programme of work and account grew during the project and I extended my time to assist team restructure before heading off to get hitched and wander Provence on honeymoon 
adidas.com – streamlined menu allowing access to both product & promotional content
adidas.com – e-com, shop built from scratch with avarto bertlesmann
My role as Delivery Manager was to co-ordinate the 60+ stakeholders (multi-agency & client) on the project, client presentations and develop the following workstreams; strategy, BSA team (Business Systems Analyst), UXP and creative.
Project teams were remotely located in Kansas US, Amsterdam, London, Melbourne Australia; with regular stakeholder workshops during the course of the project held in London.
The site has recently gone live implementing our strategy – but I have a feeling there were some departures from the objectives – as any project experiences
kpmg.com – home page, new 4 column grid supporting editorial feel of site
kpmg.com – feature page, supporting desired Knowledge leader status in industry
kpmg.com – services page, simplification & unification of publishing across the business
Visit Sinister Beauty – 80 000 people eaten for breakfast
The campaign certainly gave people a taste for the shadows: so far it has generated 13.4m advertising impressions in total across the campaign, a click through rate of between 2-5 times industry average, and well over 61,000 people have experienced the RS4’s lair at www.sinisterbeauty.co.uk.
Audi were launching the RS4, a powerful, stylish sports saloon and their fastest production car ever. They wanted to use the RS4 to create a “halo effect” on the Audi brand: to help build Audi’s reputation for producing exciting new vehicles and drive its overall image as a progressive, prestige brand, as well as increase interest in the A4, the RS4’s more affordable younger brother.
The TV campaign cast the RS4 as a deadly spider, devouring other cars: we were briefed to extend the TV ad into a digital brand experience to engage the target audience and increase the time they spent with the campaign.
We wanted to use the aggressive, menacing personality of the TV ad, but we had to be true to Audi’s sophisticated, intelligent image. So, in line with the predatory nature of the RS4, we developed the style of previous TV ads to create a tone which we described as “Sinister Beauty”. We then extended Sinister Beauty across the whole digital realm, including a website, online advertising, Transvision screens, and mobile, PSP, iPod and iTV content.
It was Audi’s most successful iTV experience at that time.
See Beneath, a sinister short film
From podcasts to PSP – download Audi Podcast
How long before you get eaten?
Chris Hawken, Brand Communications Manager at Audi comments: “Using a vast number of digital communications channels is a first for Audi, and this strategy fits perfectly with the brand proposition of the new RS4 – high performance and true ‘Vorsprung durch Technik.”
See the RS4 campaign showreel.
Awards:
RS4 campaign was a 2006 Cyber Lion Finalist – Interactive Campaign
2006 FINALISTs London International Awards – Interactive Media
For 25 years Audi have made quattro for their cars, and now they’ve made the car for quattro – the Audi Q7.
Our task was to encourage potential buyers to book a test drive, by creating a highly engaging Q7 brand experience. The potential buyers were all people from Audi’s database who had expressed an interest in Q7 in the past.
360 exterior view of car
We created the Audi Q7 CD-ROM. This was a first for Audi.
The CD-ROM is personalised for each and offers users an engaging and interactive experience, telling you everything you need to know about the new car. It offers rich interactive zones both inside and outside of the car: you can navigate around a 3D version of the Q7, with key product features highlighted. It also features content from Audi Channel; downloads for your mobile phone and computer and the opportunity to find out more about Audi.
Once you’re inspired enough to book a test drive, there’s no need to fill out any boring data capture forms. If you’re already online, all you need to do is click a button and it’s booked. If you’re not online, you’re asked to connect to book and to experience the full impact of the CD-ROM.
The added benefit for Audi is that this piece of work is entirely trackable. We’re not just measuring test drive requests and click-throughs to the website, but also tracking how people interact with each section (i.e. what content is most compelling), and how long they spend in each area.
360 hotspot detail
360 interior view of car
Mobile brochure download
The current Audi website was designed three years ago, and needed a “facelift” to give it a fresher look and feel, with copy and imagery that was more appropriate for the UK market and which gave a richer representation of the brand.
Consumers had told Audi that they wanted more imagery, so it was also an excellent opportunity to display content in a more compelling way and deliver a site that was more engaging and easier to use. At the same time, the site needed to be integrated into a new content management system (CMS).
The challenge was to keep visitors engaged for longer, and encourage them to explore the site further, wherever they were in the buying process. The site also had to inspire new users, by creating a richer experience.
Home page
The response
First of all, we created a set of guidelines for Audi, defining Audi UK’s brand personality, tone of voice and look and feel.
Much of the site text was completely rewritten and transformed into powerful, punchy copy that reflected Audi’s brand personality.
Meanwhile, the layout meant that we had a lot more space to display beautiful brand imagery. This was refreshed to bring it into line with Audi’s UK brand style – reflecting the brand values of progressive, sophisticated and sporty.
We simplified the navigation for the site and made it quicker and easier to use, with useful features such as a comparator tool, a configurator tool and a new 360° exterior view. We also gave the product range page a better overview of the models, with direct links to those model pages, so visitors could find exactly what they wanted as quickly as possible.
Comparison tool
The results
The refreshed site now reflects Audi’s UK brand image – it looks, feels and sounds distinctively Audi. Following some intensive testing, overall user satisfaction improved by 10% across the whole experience. The site’s aesthetics and brand image were noted as particular strengths, and users are now especially happy with the comprehensive, up-to-date information and the search function.
“The Audi site is an immersive brand experience, which successfully fulfills its role to the point where over half of Audi buyers say their decision was positively influenced by the website.” Digit magazine July 2004.
Image Gallery
My work on smart UK has involved the development of campaign related material often tightly integrated with their direct marketing agency for offers and promotions. Generally including the development of newsletters, banners and associated flash adverts.
I’ve also been involved in the recent migration project where the UK site was migrated to a new centralised CMS product (Interwoven product), requiring a move from a microsoft to java platform.
Project work also included site maintenance.
smart.co.uk – home page
smart.co.uk – flash movie
smart.co.uk – model chooser
This was the second year that the Viano Challenge was run – designed by the EU marketing team to support the launch of the Viano van. The challenge consisted of two weeks of physical challenges set in Majorca – targeted towards family and outdoor markets – enhancing awareness, promoting test drives and demonstrating practicality with the core section of their target market.
The site provided live updates throughout the challenge, included an online version for those who were not selected to participate in the live event.
I also worked on the UK Mercedes Benz website, maintaining it and implementing updates to support related tactical marketing.
Viano Challenge Site – www.vianochallenge.com
Viano Interstial Page – www.mercedes-benz.com/vianochallenge
Online Challenge Registration – www.vianochallenge.com
Online Challenge Game – www.vianochallenge.com
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