2004/5 – Barclays Global Investors (BGI)

The site has been developed for the 2004/5 MBA/Postgraduate intake, and is targeted towards specific colleges in the UK and North America (i.e.: Oxford, London Business School, Cambridge, Berkley etc.)

Our challenge was to create a fresh and appealing campaign from existing brand guidelines that would be appropriate for both sides of the Atlantic, bearing in mind cultural differences regarding humour and language.

The campaign we produced included on & offline materials, requiring great internal co-ordination from our agency service lines. Whilst also maintaining close contact with BGI’s internal web development team who were built the site.

Home Page – www.bgigraduatecareers.com

About Us – www.bgigraduatecareers.com

Profile Page – www.bgigraduatecareers.com

2000 – British Airways

I worked to maintain & refresh the site content.

British Airways were market leaders with regards to the size and scope of their dedicated recruitment portal; and their strategic vision to convert all European recruitment online by 2004.

Our agency produced an integrated campaign for the launch, requiring the Interactive team to work in close consultation with all other service lines on the account.

Our team also worked closely with third parties suppliers to British Airways, who implemented the Applicant Tracking System.

2000 Career Site Flash Intro – www.britishairwaysjobs.co.uk

2000 Career Site Home Page – www.britishairwaysjobs.co.uk

2000 Career Site Search Page – www.britishairwaysjobs.co.uk

Interactive Game – Flight Simulator

Careers Brochure

Press Ad

Response Post Card

2004 – Enfield Council, Adoption & Fostering

This project was developed in 2004 for Enfield Council’s Adoption and Fostering division, the project is the first for our agency to meet AAA (Level 3) WAI (Web Accessibility Initative) Accessibility Guidelines.

Our brief was to develop the foundations of an interactive strategy for the council that they could be extend as budget was approved; the artwork below highlights stage 1, which is essentially brochurewear.

We recommended the development to the highest level of Accessibility standards, to reflect the councils position with regards to diversity in the community and ensure the widest possible audience could access the information.

The site has a common portal page for adoption and fostering, then branches off into dedicated sub-sections. The site features a translation request page to assist users from multi-cultural backgrounds to have access to the content in their preferred language.

Entry / Portal Page – www.enfield.gov.uk/fostering

Home Page – www.enfield.gov.uk/adoption

Translation Request Page – www.enfield.gov.uk/adoption

2003/4 – Hertfordshire Constabulary

I’ve lead the development of the following recruitment & training materials for Hertfordshire Constabulary in 2003/4; dedicated recruitment website, webcard and Fitness CD ROM.

Both the webcard and Fitness CD Rom were nominated in 2004 for the CIPD Recruitment Marketing Awards (Chartered Institute of Personnel and Development), in the “Best Interactive” category.

The website was redeveloped to bring the online brand inline with the new campaign “A Life Less Predictable”, and developed to meet AA (Level 2) WAI (Web Accessibility Initiative) Accessibility Guidelines. The web project also featured development of a Content Management Tool (possible to see in one of the graphics further down this page), that allowed staff to maintain news stories and job vacancy postings to the site and as features on the home page. Since redevelopment the website returned more response in the first week than the previous version had over time; the majority of response for vacancy enquiry is now received via the website.

Home Page – www.herts-recruitment.police.u

Downloads/Screen Saver Area – www.herts-recruitment.police.uk

Accessibility Page – www.herts-recruitment.police.uk

Content Management Tool – www.herts-recruitment.police.uk

The webcard has also been redeveloped inline with the website creative, it is in essence a paired down version of the website, provided to candidates when they attend recruitment events. Due to the nature of the webcard, it contains cinema commercials, additional animation, screen savers and quizes; some of which are not possible to support for a majority of audiences via the web.

Webcard – About Us Page

Webcard – Police Staff Profile Page

The Fitness CD ROM was redeveloped in response to the recent changes by the Home Office to fitness levels required to pass the test and to improve the failure rate that was being experience amongst women candidates. This product has proved so successful Hertfordshire Constabulary now possess the highest intake of female candidates nationally. The CD ROM was developed to sit within a suite of brochurewear given to candidates during the recruitment process. It contains footage of the tests, advice from the fitness trainers and aspirational messages to inspire candidates to maintain fitness levels throughout their careers with the force to be eligable for elite positions such as the PSU, Dog Handlers and Firearm divisions.

Fitness CD Rom – Grip Strength Test

Fitness CD Rom – Motivational Content, Dog Handling Unit

2003/4 – Tesco Debut

The Debut brand was developed for the youth market – 16-24 year old in 2003, and launched across a suite marketing materials, such as; websites, t-shirts, buttons, posters, stickers, welcome packs, membership cards etc.

The brand was established to counter this demographic’s existing perception of Tesco as a future employer. The focus of the brand was to develop an instant repore with the age group and promote the range of opportunities on offer by Tesco from Head Office through to Store.

The initiative centred on development of an external recruitment site to attract talent and an internal Club site to assist identification of the existing student population for future graduate schemes. The Club site was nominated in 2004 for a CIPD Recruitment Marketing Award (Chartered Institute of Personnel and Development) in the “Best Internal Marketing Campaign” category.

The external Debut recruitment site offers areas for promotion of graduate schemes, student jobs, and school leaver opportunities; the graduate sections have been the main focus of the project to date.

External recruitment site
Debut – Home Page, www.tesco.com/debut

External recruitment site
Debut – Graduate Profile Page, www.tesco.com/debut

The internal Club site has been developed exclusively for Tesco employees within this target audience, and features member benefits such as discounts & special offers, information pertinant to student employees, training and development information, self development projects etc. This philanthropic vision was supported by Sir Terry Leahey so as to provide something back to Tesco student employees & assist them to become the best they can.

Internal site
Debut Club – Home Page, www.tesco.com/debutclub

Internal site
Debut Club – Discounts & Offers Page, www.tesco.com/debutclub

Internal site
Debut Club – Employee Training Programme Page, www.tesco.com/debutclub

A viral marketing tool initiative spans both sites, in the form of an interactive challenge called the Quest for Success. This game requires members to register their details and provide permission for Tesco to market back to them regarding prospective job opportunities. The tool has provided Tesco with permission from 3/4 of their registered members who they can now promote future vacancies to. The game also features an administration tool so the questions & answers can be updated by the client, providing added value, a longer life span for game and added stickness to the site.

Interactive Challenge (Viral/Candidate Marketing Tool)
www.tesco.com/questforsuccess

Quest for Success Online Game – “TextMania”
www.tesco.com/questforsuccess

2003 – Glaxo Smith Klien

This global site was redeveloped in 2003 with a focus on the UK and US audiences. We were tasked with developing two sites within the existing limitations of the corporate website; and also required to tie in global satellite sites that were in the process of being tailored to common templates.

The project required close co-ordination of the UK and North American client & agency teams to ensure local accents and cultural requirements were imbued to both sites.

All site assets were delivered to the GSK web development team for the site to be built. We were also required to work closely with GSK’s third party supplier to ensure the design & content met the requirements of the Applicant Tracking System.

Global Careers Portal – www.gsk.com/careers

2002 – Client Relationship Management, FrontRange HEAT ©

At DataComIT I managed all HEAT © installations; my role ranged from general Account Managment to the management of the project – I designed the systems & also performed the installations.

I became a certified technician and designed client solutions to improve help desk or production line processes. Each installation required a thorough appreciation of current business processes and operating environments/systems.

FrontRange Product – HEAT © www.frontrange.com

I worked closely with DataComIT’s Goldmine © technician when project integrations of both products were required. HEAT © & Goldmine © are compatible products; and together offer seamless insight into communication ranging from sales & marketing through to current production/servicing issues.

My role also required me to liaise on a regular basis with the Asia Pacific distributor to manage client billing/accounts, seek design solutions, and to work on sales presentations and new business opportunities.

2002 – Disaster Recovery Management

Whilst working with DataComIT I lead projects to develop bespoke archive and retrieval solutions for a wide variety of clients.

Their solutions were tailored to enhance the internal archiving procedures we previously supplied clients. We achieved this improvement by converting archiving data (that we had previously microfiched for them), into a digital format. This new product provided benefits such as instantaneous, time saving access via secure web-hosted solutions (or internal intranet access and CD Rom).

The services vastly improved the time required to locate records, and the functionality provided the ability to enabled multiple, secure and restricted access by client departments.

The cost savings offered by the digital archive product were always received enthusiastically by clients and end users.

For further information please visit their company website (I was not involved with it’s development) www.datacomit.com.au

2002 – Qudos Recruitment

As a consultant in Melbourne, Australia I worked to rebrand the Qudos Recruitment website, marketing brochure and assorted offline literature. I established the client relationship, won their business, sourced the required resources, programmed the website and updated content as required.

Qudos Recruitment Home Page – www.qudos.com.au

Qudos Recruitment Content Page – www.qudos.com.au

2001/2 – Marconi

During 2001/2 I produced the international recruitment website templates for Marconi’s corporate site.

Marconi recruitment was grouped into young people, graduates and careers. The 2002 design enabled global members of Marconi to have culturally specific information within the one structure, the UK campaign design was developed first, then used as template for all other regions.

In all campaigns each site was the focus off the offline campaign, driving applicants to the web to make their applications online.

2001 Careers Website

2002 Careers Website – www.marconi.com/careers

2002 Graduate Website – www.marconi.com/graduates

2002 Young People Website – www.marconi.com/youngpeople