2006 – Audi RS4
Visit Sinister Beauty – 80 000 people eaten for breakfast The campaign certainly gave people a taste for the shadows: so far it has generated 13.4m advertising impressions in total across the campaign, a click through rate of between 2-5 times industry average, and well over 61,000 people have experienced the RS4’s lair at www.sinisterbeauty.co.uk. … Read more
2006 – The Audi Q7 CD-Rom
For 25 years Audi have made quattro for their cars, and now they’ve made the car for quattro – the Audi Q7. Our task was to encourage potential buyers to book a test drive, by creating a highly engaging Q7 brand experience. The potential buyers were all people from Audi’s database who had expressed an … Read more
2006 – Audi.co.uk platform migration
The current Audi website was designed three years ago, and needed a “facelift” to give it a fresher look and feel, with copy and imagery that was more appropriate for the UK market and which gave a richer representation of the brand. Consumers had told Audi that they wanted more imagery, so it was also … Read more
