2006 – Audi RS4
Visit Sinister Beauty – 80 000 people eaten for breakfast The campaign certainly gave people a taste for the shadows: so far it has generated 13.4m advertising impressions in total across the campaign, a click through rate of between 2-5 times industry average, and well over 61,000 people have experienced the RS4’s lair at www.sinisterbeauty.co.uk. … Read more
2006 – The Audi Q7 CD-Rom
For 25 years Audi have made quattro for their cars, and now they’ve made the car for quattro – the Audi Q7. Our task was to encourage potential buyers to book a test drive, by creating a highly engaging Q7 brand experience. The potential buyers were all people from Audi’s database who had expressed an … Read more
2000 – British Airways
I worked to maintain & refresh the site content. British Airways were market leaders with regards to the size and scope of their dedicated recruitment portal; and their strategic vision to convert all European recruitment online by 2004. Our agency produced an integrated campaign for the launch, requiring the Interactive team to work in close … Read more
2003/4 – Hertfordshire Constabulary
I’ve lead the development of the following recruitment & training materials for Hertfordshire Constabulary in 2003/4; dedicated recruitment website, webcard and Fitness CD ROM. Both the webcard and Fitness CD Rom were nominated in 2004 for the CIPD Recruitment Marketing Awards (Chartered Institute of Personnel and Development), in the “Best Interactive” category. The website was … Read more
2003/4 – Tesco Debut
The Debut brand was developed for the youth market – 16-24 year old in 2003, and launched across a suite marketing materials, such as; websites, t-shirts, buttons, posters, stickers, welcome packs, membership cards etc. The brand was established to counter this demographic’s existing perception of Tesco as a future employer. The focus of the brand … Read more
