The site has been developed for the 2004/5 MBA/Postgraduate intake, and is targeted towards specific colleges in the UK and North America (i.e.: Oxford, London Business School, Cambridge, Berkley etc.)
Our challenge was to create a fresh and appealing campaign from existing brand guidelines that would be appropriate for both sides of the Atlantic, bearing in mind cultural differences regarding humour and language.
The campaign we produced included on & offline materials, requiring great internal co-ordination from our agency service lines. Whilst also maintaining close contact with BGI’s internal web development team who were built the site.
Home Page – www.bgigraduatecareers.com
About Us – www.bgigraduatecareers.com
Profile Page – www.bgigraduatecareers.com
