2007 – Orange BAFTA websites
Again at Poke I worked with Orange to revamp their “60 Second of Fame” site for the 2007 BAFTA competition. The site was updated with content and repurposed for the 2007 launch. Orange BAFTA – 60 Seconds of Fame homepage The Orange website was updated with all Orange 2007 BAFTA activity – 60 Sec of … Read more
2006 – Audi RS4
Visit Sinister Beauty – 80 000 people eaten for breakfast The campaign certainly gave people a taste for the shadows: so far it has generated 13.4m advertising impressions in total across the campaign, a click through rate of between 2-5 times industry average, and well over 61,000 people have experienced the RS4’s lair at www.sinisterbeauty.co.uk. … Read more
2006 – The Audi Q7 CD-Rom
For 25 years Audi have made quattro for their cars, and now they’ve made the car for quattro – the Audi Q7. Our task was to encourage potential buyers to book a test drive, by creating a highly engaging Q7 brand experience. The potential buyers were all people from Audi’s database who had expressed an … Read more
2005 – smart – campaigns and platform migration
My work on smart UK has involved the development of campaign related material often tightly integrated with their direct marketing agency for offers and promotions. Generally including the development of newsletters, banners and associated flash adverts. I’ve also been involved in the recent migration project where the UK site was migrated to a new centralised … Read more
