For 25 years Audi have made quattro for their cars, and now they’ve made the car for quattro – the Audi Q7.

Our task was to encourage potential buyers to book a test drive, by creating a highly engaging Q7 brand experience. The potential buyers were all people from Audi’s database who had expressed an interest in Q7 in the past.

360 exterior view of car

We created the Audi Q7 CD-ROM. This was a first for Audi.

The CD-ROM is personalised for each and offers users an engaging and interactive experience, telling you everything you need to know about the new car. It offers rich interactive zones both inside and outside of the car: you can navigate around a 3D version of the Q7, with key product features highlighted. It also features content from Audi Channel; downloads for your mobile phone and computer and the opportunity to find out more about Audi.

Once you’re inspired enough to book a test drive, there’s no need to fill out any boring data capture forms. If you’re already online, all you need to do is click a button and it’s booked. If you’re not online, you’re asked to connect to book and to experience the full impact of the CD-ROM.

The added benefit for Audi is that this piece of work is entirely trackable. We’re not just measuring test drive requests and click-throughs to the website, but also tracking how people interact with each section (i.e. what content is most compelling), and how long they spend in each area.

360 hotspot detail

360 interior view of car

Mobile brochure download

I’ve lead the development of the following recruitment & training materials for Hertfordshire Constabulary in 2003/4; dedicated recruitment website, webcard and Fitness CD ROM.

Both the webcard and Fitness CD Rom were nominated in 2004 for the CIPD Recruitment Marketing Awards (Chartered Institute of Personnel and Development), in the “Best Interactive” category.

The website was redeveloped to bring the online brand inline with the new campaign “A Life Less Predictable”, and developed to meet AA (Level 2) WAI (Web Accessibility Initiative) Accessibility Guidelines. The web project also featured development of a Content Management Tool (possible to see in one of the graphics further down this page), that allowed staff to maintain news stories and job vacancy postings to the site and as features on the home page. Since redevelopment the website returned more response in the first week than the previous version had over time; the majority of response for vacancy enquiry is now received via the website.

Home Page – www.herts-recruitment.police.u

Downloads/Screen Saver Area – www.herts-recruitment.police.uk

Accessibility Page – www.herts-recruitment.police.uk

Content Management Tool – www.herts-recruitment.police.uk

The webcard has also been redeveloped inline with the website creative, it is in essence a paired down version of the website, provided to candidates when they attend recruitment events. Due to the nature of the webcard, it contains cinema commercials, additional animation, screen savers and quizes; some of which are not possible to support for a majority of audiences via the web.

Webcard – About Us Page

Webcard – Police Staff Profile Page

The Fitness CD ROM was redeveloped in response to the recent changes by the Home Office to fitness levels required to pass the test and to improve the failure rate that was being experience amongst women candidates. This product has proved so successful Hertfordshire Constabulary now possess the highest intake of female candidates nationally. The CD ROM was developed to sit within a suite of brochurewear given to candidates during the recruitment process. It contains footage of the tests, advice from the fitness trainers and aspirational messages to inspire candidates to maintain fitness levels throughout their careers with the force to be eligable for elite positions such as the PSU, Dog Handlers and Firearm divisions.

Fitness CD Rom – Grip Strength Test

Fitness CD Rom – Motivational Content, Dog Handling Unit