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Another LOVELY Poke client, infact you couldn’t get more lovely!
I sadly didn’t get to build this project but worked with the team to get approval on the IA, content and design templates – and I have to say it looks great.
Another simple CMS site for the Household boys and girls to manage updating with their amazing work.
www.household-design.com – homepage
www.household-design.com – client gallery
Whilst working with Poke I had the great pleasure to work with Covent Garden London, to build a CMS site to support their 2007 Christmas Deluxe extravaganza!
The site promoted Christmasy events and retailers specials in effort to get punters down to the Christmas markets during December.
The CMS was simple enough for Covent Garden Marketing staff to update themselves, whilst the design was also rather lovely.
www.christmas-deluxe.co.uk – homepage
www.christmas-deluxe.co.uk – event page
I contracted at Wunderman to lead the creative development of the new dot.com platform & e-commerce interface. A huge and incredibly complex project, with a multi-million € budget, co-ordinating over 50+ stakeholders (multi-agency & client side teams)
My role as Project Director was to lead creative workstreams: UXP and design, whilst co-ordinating technical agencies for delivery and interfacing with clients & stakeholders.
Client & project teams were global located from Kansas to Germany to London, I regularly travelled to Germany for meetings & presentations.
The programme of work and account grew during the project and I extended my time to assist team restructure before heading off to get hitched and wander Provence on honeymoon 
adidas.com – streamlined menu allowing access to both product & promotional content
adidas.com – e-com, shop built from scratch with avarto bertlesmann
My role as Delivery Manager was to co-ordinate the 60+ stakeholders (multi-agency & client) on the project, client presentations and develop the following workstreams; strategy, BSA team (Business Systems Analyst), UXP and creative.
Project teams were remotely located in Kansas US, Amsterdam, London, Melbourne Australia; with regular stakeholder workshops during the course of the project held in London.
The site has recently gone live implementing our strategy – but I have a feeling there were some departures from the objectives – as any project experiences
kpmg.com – home page, new 4 column grid supporting editorial feel of site
kpmg.com – feature page, supporting desired Knowledge leader status in industry
kpmg.com – services page, simplification & unification of publishing across the business
The current Audi website was designed three years ago, and needed a “facelift” to give it a fresher look and feel, with copy and imagery that was more appropriate for the UK market and which gave a richer representation of the brand.
Consumers had told Audi that they wanted more imagery, so it was also an excellent opportunity to display content in a more compelling way and deliver a site that was more engaging and easier to use. At the same time, the site needed to be integrated into a new content management system (CMS).
The challenge was to keep visitors engaged for longer, and encourage them to explore the site further, wherever they were in the buying process. The site also had to inspire new users, by creating a richer experience.
Home page
The response
First of all, we created a set of guidelines for Audi, defining Audi UK’s brand personality, tone of voice and look and feel.
Much of the site text was completely rewritten and transformed into powerful, punchy copy that reflected Audi’s brand personality.
Meanwhile, the layout meant that we had a lot more space to display beautiful brand imagery. This was refreshed to bring it into line with Audi’s UK brand style – reflecting the brand values of progressive, sophisticated and sporty.
We simplified the navigation for the site and made it quicker and easier to use, with useful features such as a comparator tool, a configurator tool and a new 360° exterior view. We also gave the product range page a better overview of the models, with direct links to those model pages, so visitors could find exactly what they wanted as quickly as possible.
Comparison tool
The results
The refreshed site now reflects Audi’s UK brand image – it looks, feels and sounds distinctively Audi. Following some intensive testing, overall user satisfaction improved by 10% across the whole experience. The site’s aesthetics and brand image were noted as particular strengths, and users are now especially happy with the comprehensive, up-to-date information and the search function.
“The Audi site is an immersive brand experience, which successfully fulfills its role to the point where over half of Audi buyers say their decision was positively influenced by the website.” Digit magazine July 2004.
Image Gallery
My work on smart UK has involved the development of campaign related material often tightly integrated with their direct marketing agency for offers and promotions. Generally including the development of newsletters, banners and associated flash adverts.
I’ve also been involved in the recent migration project where the UK site was migrated to a new centralised CMS product (Interwoven product), requiring a move from a microsoft to java platform.
Project work also included site maintenance.
smart.co.uk – home page
smart.co.uk – flash movie
smart.co.uk – model chooser
I’ve lead the development of the following recruitment & training materials for Hertfordshire Constabulary in 2003/4; dedicated recruitment website, webcard and Fitness CD ROM.
Both the webcard and Fitness CD Rom were nominated in 2004 for the CIPD Recruitment Marketing Awards (Chartered Institute of Personnel and Development), in the “Best Interactive” category.
The website was redeveloped to bring the online brand inline with the new campaign “A Life Less Predictable”, and developed to meet AA (Level 2) WAI (Web Accessibility Initiative) Accessibility Guidelines. The web project also featured development of a Content Management Tool (possible to see in one of the graphics further down this page), that allowed staff to maintain news stories and job vacancy postings to the site and as features on the home page. Since redevelopment the website returned more response in the first week than the previous version had over time; the majority of response for vacancy enquiry is now received via the website.
Home Page – www.herts-recruitment.police.u
Downloads/Screen Saver Area – www.herts-recruitment.police.uk
Accessibility Page – www.herts-recruitment.police.uk
Content Management Tool – www.herts-recruitment.police.uk
The webcard has also been redeveloped inline with the website creative, it is in essence a paired down version of the website, provided to candidates when they attend recruitment events. Due to the nature of the webcard, it contains cinema commercials, additional animation, screen savers and quizes; some of which are not possible to support for a majority of audiences via the web.
Webcard – About Us Page
Webcard – Police Staff Profile Page
The Fitness CD ROM was redeveloped in response to the recent changes by the Home Office to fitness levels required to pass the test and to improve the failure rate that was being experience amongst women candidates. This product has proved so successful Hertfordshire Constabulary now possess the highest intake of female candidates nationally. The CD ROM was developed to sit within a suite of brochurewear given to candidates during the recruitment process. It contains footage of the tests, advice from the fitness trainers and aspirational messages to inspire candidates to maintain fitness levels throughout their careers with the force to be eligable for elite positions such as the PSU, Dog Handlers and Firearm divisions.
Fitness CD Rom – Grip Strength Test
Fitness CD Rom – Motivational Content, Dog Handling Unit
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