I’ve lead the development of the following recruitment & training materials for Hertfordshire Constabulary in 2003/4; dedicated recruitment website, webcard and Fitness CD ROM.
Both the webcard and Fitness CD Rom were nominated in 2004 for the CIPD Recruitment Marketing Awards (Chartered Institute of Personnel and Development), in the “Best Interactive” category.
The website was redeveloped to bring the online brand inline with the new campaign “A Life Less Predictable”, and developed to meet AA (Level 2) WAI (Web Accessibility Initiative) Accessibility Guidelines. The web project also featured development of a Content Management Tool (possible to see in one of the graphics further down this page), that allowed staff to maintain news stories and job vacancy postings to the site and as features on the home page. Since redevelopment the website returned more response in the first week than the previous version had over time; the majority of response for vacancy enquiry is now received via the website.
Home Page – www.herts-recruitment.police.u
Downloads/Screen Saver Area – www.herts-recruitment.police.uk
Accessibility Page – www.herts-recruitment.police.uk
Content Management Tool – www.herts-recruitment.police.uk
The webcard has also been redeveloped inline with the website creative, it is in essence a paired down version of the website, provided to candidates when they attend recruitment events. Due to the nature of the webcard, it contains cinema commercials, additional animation, screen savers and quizes; some of which are not possible to support for a majority of audiences via the web.
Webcard – About Us Page
Webcard – Police Staff Profile Page
The Fitness CD ROM was redeveloped in response to the recent changes by the Home Office to fitness levels required to pass the test and to improve the failure rate that was being experience amongst women candidates. This product has proved so successful Hertfordshire Constabulary now possess the highest intake of female candidates nationally. The CD ROM was developed to sit within a suite of brochurewear given to candidates during the recruitment process. It contains footage of the tests, advice from the fitness trainers and aspirational messages to inspire candidates to maintain fitness levels throughout their careers with the force to be eligable for elite positions such as the PSU, Dog Handlers and Firearm divisions.
Fitness CD Rom – Grip Strength Test
Fitness CD Rom – Motivational Content, Dog Handling Unit
