2005 – Mercedes Benz
This was the second year that the Viano Challenge was run – designed by the EU marketing team to support the launch of the Viano van. The challenge consisted of two weeks of physical challenges set in Majorca – targeted towards family and outdoor markets – enhancing awareness, promoting test drives and demonstrating practicality with … Read more
2000 – British Airways
I worked to maintain & refresh the site content. British Airways were market leaders with regards to the size and scope of their dedicated recruitment portal; and their strategic vision to convert all European recruitment online by 2004. Our agency produced an integrated campaign for the launch, requiring the Interactive team to work in close … Read more
2003/4 – Tesco Debut
The Debut brand was developed for the youth market – 16-24 year old in 2003, and launched across a suite marketing materials, such as; websites, t-shirts, buttons, posters, stickers, welcome packs, membership cards etc. The brand was established to counter this demographic’s existing perception of Tesco as a future employer. The focus of the brand … Read more
