2003/4 – Tesco Debut
The Debut brand was developed for the youth market – 16-24 year old in 2003, and launched across a suite marketing materials, such as; websites, t-shirts, buttons, posters, stickers, welcome packs, membership cards etc. The brand was established to counter this demographic’s existing perception of Tesco as a future employer. The focus of the brand … Read more
2001 Tesco – Career & Graduate Sites
Whilst at Bernard Hodes I lead the development of Tesco’s Careers & Graduate Digital Recruitment Campaigns. My role included direct client liaison, designing & managing the scope of each site to exceed client expectations. I managed internal and third party development teams, delivering on time and under budget. The site has been a huge success, … Read more
