Just another WordPress.com weblog
Another LOVELY Poke client, infact you couldn’t get more lovely!
I sadly didn’t get to build this project but worked with the team to get approval on the IA, content and design templates – and I have to say it looks great.
Another simple CMS site for the Household boys and girls to manage updating with their amazing work.
www.household-design.com – homepage
www.household-design.com – client gallery
Again at Poke I worked with Orange to revamp their “60 Second of Fame” site for the 2007 BAFTA competition. The site was updated with content and repurposed for the 2007 launch.
Orange BAFTA – 60 Seconds of Fame homepage
The Orange website was updated with all Orange 2007 BAFTA activity – 60 Sec of Fame Competition, The BAFTA Orange Rising Star Award and live footage of Red Carpet Myleen Klass interviews (from the BAFTA night).
Orange website – BAFTA homepage
A social networking campaign also spread the word to voters for Orange Rising Star & 60 Seconds film winners. It included competition content, take-overs and quizes on You Tube, Beebo, Facebook etc.
Whilst working with Poke I had the great pleasure to work with Covent Garden London, to build a CMS site to support their 2007 Christmas Deluxe extravaganza!
The site promoted Christmasy events and retailers specials in effort to get punters down to the Christmas markets during December.
The CMS was simple enough for Covent Garden Marketing staff to update themselves, whilst the design was also rather lovely.
www.christmas-deluxe.co.uk – homepage
www.christmas-deluxe.co.uk – event page
I contracted at Wunderman to lead the creative development of the new dot.com platform & e-commerce interface. A huge and incredibly complex project, with a multi-million € budget, co-ordinating over 50+ stakeholders (multi-agency & client side teams)
My role as Project Director was to lead creative workstreams: UXP and design, whilst co-ordinating technical agencies for delivery and interfacing with clients & stakeholders.
Client & project teams were global located from Kansas to Germany to London, I regularly travelled to Germany for meetings & presentations.
The programme of work and account grew during the project and I extended my time to assist team restructure before heading off to get hitched and wander Provence on honeymoon 
adidas.com – streamlined menu allowing access to both product & promotional content
adidas.com – e-com, shop built from scratch with avarto bertlesmann
My role as Delivery Manager was to co-ordinate the 60+ stakeholders (multi-agency & client) on the project, client presentations and develop the following workstreams; strategy, BSA team (Business Systems Analyst), UXP and creative.
Project teams were remotely located in Kansas US, Amsterdam, London, Melbourne Australia; with regular stakeholder workshops during the course of the project held in London.
The site has recently gone live implementing our strategy – but I have a feeling there were some departures from the objectives – as any project experiences
kpmg.com – home page, new 4 column grid supporting editorial feel of site
kpmg.com – feature page, supporting desired Knowledge leader status in industry
kpmg.com – services page, simplification & unification of publishing across the business
The current Audi website was designed three years ago, and needed a “facelift” to give it a fresher look and feel, with copy and imagery that was more appropriate for the UK market and which gave a richer representation of the brand.
Consumers had told Audi that they wanted more imagery, so it was also an excellent opportunity to display content in a more compelling way and deliver a site that was more engaging and easier to use. At the same time, the site needed to be integrated into a new content management system (CMS).
The challenge was to keep visitors engaged for longer, and encourage them to explore the site further, wherever they were in the buying process. The site also had to inspire new users, by creating a richer experience.
Home page
The response
First of all, we created a set of guidelines for Audi, defining Audi UK’s brand personality, tone of voice and look and feel.
Much of the site text was completely rewritten and transformed into powerful, punchy copy that reflected Audi’s brand personality.
Meanwhile, the layout meant that we had a lot more space to display beautiful brand imagery. This was refreshed to bring it into line with Audi’s UK brand style – reflecting the brand values of progressive, sophisticated and sporty.
We simplified the navigation for the site and made it quicker and easier to use, with useful features such as a comparator tool, a configurator tool and a new 360° exterior view. We also gave the product range page a better overview of the models, with direct links to those model pages, so visitors could find exactly what they wanted as quickly as possible.
Comparison tool
The results
The refreshed site now reflects Audi’s UK brand image – it looks, feels and sounds distinctively Audi. Following some intensive testing, overall user satisfaction improved by 10% across the whole experience. The site’s aesthetics and brand image were noted as particular strengths, and users are now especially happy with the comprehensive, up-to-date information and the search function.
“The Audi site is an immersive brand experience, which successfully fulfills its role to the point where over half of Audi buyers say their decision was positively influenced by the website.” Digit magazine July 2004.
Image Gallery
My work on smart UK has involved the development of campaign related material often tightly integrated with their direct marketing agency for offers and promotions. Generally including the development of newsletters, banners and associated flash adverts.
I’ve also been involved in the recent migration project where the UK site was migrated to a new centralised CMS product (Interwoven product), requiring a move from a microsoft to java platform.
Project work also included site maintenance.
smart.co.uk – home page
smart.co.uk – flash movie
smart.co.uk – model chooser
This was the second year that the Viano Challenge was run – designed by the EU marketing team to support the launch of the Viano van. The challenge consisted of two weeks of physical challenges set in Majorca – targeted towards family and outdoor markets – enhancing awareness, promoting test drives and demonstrating practicality with the core section of their target market.
The site provided live updates throughout the challenge, included an online version for those who were not selected to participate in the live event.
I also worked on the UK Mercedes Benz website, maintaining it and implementing updates to support related tactical marketing.
Viano Challenge Site – www.vianochallenge.com
Viano Interstial Page – www.mercedes-benz.com/vianochallenge
Online Challenge Registration – www.vianochallenge.com
Online Challenge Game – www.vianochallenge.com
The site has been developed for the 2004/5 MBA/Postgraduate intake, and is targeted towards specific colleges in the UK and North America (i.e.: Oxford, London Business School, Cambridge, Berkley etc.)
Our challenge was to create a fresh and appealing campaign from existing brand guidelines that would be appropriate for both sides of the Atlantic, bearing in mind cultural differences regarding humour and language.
The campaign we produced included on & offline materials, requiring great internal co-ordination from our agency service lines. Whilst also maintaining close contact with BGI’s internal web development team who were built the site.
Home Page – www.bgigraduatecareers.com
About Us – www.bgigraduatecareers.com
Profile Page – www.bgigraduatecareers.com
I worked to maintain & refresh the site content.
British Airways were market leaders with regards to the size and scope of their dedicated recruitment portal; and their strategic vision to convert all European recruitment online by 2004.
Our agency produced an integrated campaign for the launch, requiring the Interactive team to work in close consultation with all other service lines on the account.
Our team also worked closely with third parties suppliers to British Airways, who implemented the Applicant Tracking System.
2000 Career Site Flash Intro – www.britishairwaysjobs.co.uk
2000 Career Site Home Page – www.britishairwaysjobs.co.uk
2000 Career Site Search Page – www.britishairwaysjobs.co.uk
Interactive Game – Flight Simulator
Careers Brochure
Press Ad
Response Post Card
|
